* {
  box-sizing: border-box;
}

:root {
  --ink: #1c1d20;
  --muted: #5a5f66;
  --paper: #f5f1eb;
  --accent: #1f4b7a;
  --accent-soft: #dfe8f2;
  --sand: #efe4d7;
  --stone: #d9d3cb;
  --shadow: rgba(23, 23, 23, 0.08);
}

body {
  margin: 0;
  font-family: "Segoe UI", system-ui, -apple-system, sans-serif;
  color: var(--ink);
  background: var(--paper);
}

img {
  display: block;
  max-width: 100%;
}

.page {
  min-height: 100vh;
  display: flex;
  flex-direction: column;
}

.top-bar {
  display: flex;
  flex-wrap: wrap;
  align-items: center;
  justify-content: space-between;
  gap: 16px;
  padding: 20px 40px;
  background: #ffffff;
  border-bottom: 1px solid var(--stone);
}

.brand {
  font-weight: 700;
  letter-spacing: 0.5px;
}

.ad-label {
  font-size: 0.85rem;
  color: var(--muted);
  padding: 6px 10px;
  background: var(--accent-soft);
  border-radius: 16px;
}

.nav-links {
  display: flex;
  flex-wrap: wrap;
  gap: 14px;
  align-items: center;
}

.nav-links a {
  text-decoration: none;
  color: var(--ink);
  font-size: 0.95rem;
}

.main-grid {
  display: flex;
  flex-wrap: wrap;
  gap: 28px;
  padding: 40px;
}

.lead-column {
  flex: 3 1 520px;
  display: flex;
  flex-direction: column;
  gap: 24px;
}

.side-column {
  flex: 1 1 240px;
  display: flex;
  flex-direction: column;
  gap: 16px;
}

.hero {
  display: flex;
  flex-direction: column;
  gap: 18px;
  padding: 26px;
  background: #ffffff;
  border-radius: 22px;
  box-shadow: 0 18px 36px var(--shadow);
}

.hero-visual {
  min-height: 260px;
  border-radius: 18px;
  background-color: #cfd9e5;
  background-image: url("https://images.unsplash.com/photo-1486406146926-c627a92ad1ab?w=1400&q=80");
  background-size: cover;
  background-position: center;
}

.hero h1 {
  font-size: 2.4rem;
  margin: 0;
}

.hero p {
  margin: 0;
  color: var(--muted);
  line-height: 1.6;
}

.cta-row {
  display: flex;
  flex-wrap: wrap;
  gap: 12px;
}

.btn {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  text-decoration: none;
  padding: 10px 18px;
  border-radius: 22px;
  font-weight: 600;
  border: 1px solid transparent;
}

.btn-primary {
  background: var(--accent);
  color: #ffffff;
}

.btn-outline {
  border-color: var(--accent);
  color: var(--accent);
  background: transparent;
}

.btn-soft {
  background: var(--accent-soft);
  color: var(--accent);
}

.feature-card,
.brief-card {
  background: #ffffff;
  border-radius: 18px;
  padding: 18px;
  box-shadow: 0 10px 24px var(--shadow);
}

.brief-card h3 {
  margin: 0 0 8px;
  font-size: 1.05rem;
}

.brief-card p {
  margin: 0;
  color: var(--muted);
  line-height: 1.5;
}

.split-section {
  display: flex;
  flex-wrap: wrap;
  gap: 24px;
  align-items: center;
  padding: 32px;
  background: var(--sand);
  border-radius: 24px;
}

.split-media {
  flex: 1 1 260px;
}

.split-copy {
  flex: 1 1 300px;
}

.split-section img {
  border-radius: 18px;
}

.media-img {
  width: 100%;
  height: 100%;
  object-fit: cover;
}

.img-frame {
  background-color: #d6d2c8;
  border-radius: 18px;
  overflow: hidden;
}

.column-story {
  display: flex;
  flex-wrap: wrap;
  gap: 20px;
  background: #ffffff;
  padding: 26px;
  border-radius: 22px;
}

.column-story .col {
  flex: 1 1 220px;
}

.section-title {
  font-size: 1.6rem;
  margin: 0 0 12px;
}

.pricing-grid {
  display: flex;
  flex-wrap: wrap;
  gap: 18px;
}

.price-card {
  flex: 1 1 220px;
  background: #ffffff;
  border-radius: 20px;
  padding: 18px;
  box-shadow: 0 10px 26px var(--shadow);
  display: flex;
  flex-direction: column;
  gap: 10px;
}

.price-card img {
  border-radius: 16px;
}

.price {
  font-weight: 700;
  font-size: 1.15rem;
  color: var(--accent);
}

.form-panel {
  display: flex;
  flex-wrap: wrap;
  gap: 26px;
  padding: 30px;
  background: #ffffff;
  border-radius: 24px;
  box-shadow: 0 18px 38px var(--shadow);
}

.form-aside {
  flex: 1 1 240px;
}

.form-panel form {
  flex: 2 1 300px;
  display: flex;
  flex-direction: column;
  gap: 12px;
}

.form-panel label {
  font-size: 0.9rem;
  color: var(--muted);
}

.form-panel input,
.form-panel select {
  padding: 10px 12px;
  border-radius: 12px;
  border: 1px solid var(--stone);
  font-size: 0.95rem;
}

.form-panel button {
  padding: 12px 18px;
  border-radius: 20px;
  border: none;
  background: var(--accent);
  color: #ffffff;
  font-weight: 600;
  cursor: pointer;
}

.sticky-cta {
  position: fixed;
  right: 24px;
  bottom: 24px;
  z-index: 20;
}

.sticky-cta a {
  display: inline-flex;
  align-items: center;
  gap: 8px;
  padding: 12px 18px;
  border-radius: 999px;
  background: #1a1f2b;
  color: #ffffff;
  text-decoration: none;
}

.footer {
  margin-top: auto;
  padding: 30px 40px;
  background: #ffffff;
  border-top: 1px solid var(--stone);
  display: flex;
  flex-wrap: wrap;
  gap: 20px;
  justify-content: space-between;
}

.footer a {
  text-decoration: none;
  color: var(--ink);
}

.legal-links {
  display: flex;
  flex-wrap: wrap;
  gap: 12px;
}

.cookie-banner {
  position: fixed;
  left: 20px;
  bottom: 20px;
  background: #ffffff;
  border-radius: 16px;
  padding: 16px;
  box-shadow: 0 12px 26px var(--shadow);
  max-width: 320px;
  z-index: 30;
}

.cookie-banner.hidden {
  display: none;
}

.cookie-actions {
  display: flex;
  gap: 10px;
  margin-top: 10px;
}

.cookie-actions button {
  flex: 1;
  padding: 8px 10px;
  border-radius: 12px;
  border: 1px solid var(--stone);
  background: var(--accent-soft);
  cursor: pointer;
}

.page-simple {
  padding: 40px;
  display: flex;
  flex-direction: column;
  gap: 24px;
}

.page-simple h1 {
  margin: 0;
  font-size: 2rem;
}

.hero-visual.about {
  background-image: url("https://images.unsplash.com/photo-1454165804606-c3d57bc86b40?w=1400&q=80");
}

.bg-insight {
  background-image: url("https://images.unsplash.com/photo-1460925895917-afdab827c52f?w=1400&q=80");
  background-size: cover;
  background-position: center;
  border-radius: 20px;
  min-height: 200px;
  background-color: #c5cbd2;
}

.note-box {
  background: var(--accent-soft);
  padding: 18px;
  border-radius: 16px;
}